Coursera – Branding: The Creative Journey Specialization 2025-8

Branding: The Creative Journey Specialization, Begin your Career as a Branding Specialist. Master branding strategies, branded content generation, image creation and customer experience This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it.

What you’ll learn

• Create a value proposition for a brand: How it can be positioned and mapped.

• Learn how to produce meaningful and engaging content.

• Develop a complete creative pitch.

• Examine Branding activities through the lens of Customer Experience.

Specificatoin of Branding: The Creative Journey Specialization

• Publisher : Coursera
• Teacher : Brian Hallett
• Language : English
• Level : Beginner
• Number of Course : 4
• Duration : 4 weeks to complete at 10 hours a week

Content of Branding: The Creative Journey Specialization

Requirements

• Any digital, content, creativity or communication lover can take this specialization

Pictures

Sample Clip

Installation Guide

Extract the files and watch with your favorite player

Subtitle : English

Quality: 720p

Download Links

Course 1 – Brand Identity and Strategy

Download – 658 MB

Course 2 – Storytelling in Branding and Content Marketing

Download Part 1 – 1 GB

Download Part 2 – 536 MB

Course 3 – From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

Download Part 1 – 1 GB

Download Part 2 – 115 MB

Course 4 – Branding and Customer Experience

Download Part 1 – 1 GB

Download Part 2 – 232 MB

File size

4.5 GB