Udemy – Google Analytics 4 (GA4): Become a Web Analytics Specialist! 2025-3

Udemy – Google Analytics 4 (GA4): Become a Web Analytics Specialist! 2025-3 Downloadly IRSpace

Apr 18, 2025 - 19:48 Updated: Aug 17, 2025 - 19:10

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Udemy – Google Analytics 4 (GA4): Become a Web Analytics Specialist! 2025-3

Google Analytics 4 (GA4): Become a Web Analytics Specialist! In today’s digital age, the pervasiveness of the internet and technological advancements have made web analytics a fundamental pillar for any successful online business. This comprehensive course will transform you into a web analyst, a highly productive professional who processes, manages, and analyzes data across all of a company’s digital activities and third-party traffic channels. Web analysts play a vital role in improving website performance, expanding subscriber bases, and increasing user traffic. They are essential as the driving force behind data-driven decision-making in a variety of sectors, including IT companies, service providers, sales organizations, e-commerce businesses, video hosting platforms, and more. This course is designed to provide the knowledge and skills needed to master the dynamic world of web analytics and marketing, and takes participants on a transformative learning journey. In this course, topics are explored in depth and in full detail so that participants can become a true expert in this field.

What you will learn

Fundamentals of web analytics, including its principles and objectives.
The importance of key performance indicators (KPIs) and how to track them, including events, conversions, impressions, clicks, bounce rate, click-through rate (CTR), return on investment (ROI), and customer lifetime value (LTV).
An overview of basic and advanced web analytics tools that allow tracking and analyzing large volumes of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, etc.).
Master the essential skills to become a sought-after web analytics expert.
Analyzing the differences between Google Analytics 4 and Universal Analytics.
Benefits of using Google Tag Manager.
An overview of the main elements of the Google Analytics 4 user interface and reports library.
Increase data accuracy by removing internal IP data from Google Analytics reports 4.
Set up different types of events, including auto-collected events, advanced measurement events, suggested events, and custom events.
Tracking conversions with Google Analytics 4.
Audience targeting with Google Analytics 4.
Working with the URL Builder tool.
Customizing standard and custom reports in Google Analytics 4.
Advanced analysis with Exploration in Google Analytics 4.
Install an e-commerce tracking system.
Integration with various Google products (such as Google Tag Manager, Google Ads, Search Console, etc.).
Analyze different types of reports to formulate actionable conclusions.
Effective presentation of data.
How to set up Google Analytics 4 for your website.
Ability to create a visual user interface in Google Analytics 4.
Set up Google Tag Manager to track custom events and conversions.
Effective data analysis through segmentation and filtering.
Working with standard and custom reports in Google Analytics 4.
Specialized settings for the e-commerce sector.
Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console.

This course is suitable for people who:

Web analytics enthusiasts: People who are at the beginning of their journey to learn web analytics and are looking for a comprehensive understanding of the field.
Marketing professionals: Marketing, brand, and advertising managers who are responsible for planning and organizing events and marketing initiatives.
Entrepreneurs and Marketing Leaders: Marketers and business managers looking to gain strategies for managing campaigns or overseeing external marketing partners.