Udemy – The Complete Market Research Bootcamp 2023-6

Udemy – The Complete Market Research Bootcamp 2023-6 Downloadly IRSpace

Apr 18, 2025 - 19:45 Updated: Aug 17, 2025 - 19:08

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Udemy – The Complete Market Research Bootcamp 2023-6

The Complete Market Research Bootcamp. This course provides participants with the fundamental and advanced skills in market research. In today’s world, mastering these skills is not only an advantage, but a necessity. Studies show that managers and business leaders expect employees in all sectors to have basic data literacy, but only a small percentage of employees have these skills. This course is designed to close this gap. This comprehensive course is the result of more than a decade of experience building data science and research teams in advertising agencies and large research firms, as well as working with global brands to make evidence-based decisions. From introductory to advanced levels, this course teaches participants how to conduct market research effectively. Participants will be introduced to a variety of research methods, from primary and secondary research to qualitative and quantitative methods. The course provides an in-depth look at key methods such as interviews, ethnography, and surveys.

Participants will also be taught how to use generative AI tools such as ChatGPT to improve their research process. During the course, participants will learn how to write effective research abstracts, conduct secondary research including statistical analysis and literature review, qualitative methods such as interviews, focus groups, shopping carts and ethnography, and quantitative methods such as online surveys, social media monitoring and A/B testing. Managing research projects using project management principles and software, analyzing qualitative and quantitative data, and using generative AI tools to improve workflow are other topics covered in this course. Participants will have the opportunity to apply what they have learned through a multi-step case study and benefit from downloadable resources, templates, guides and checklists. This course will help participants become a market research expert.

What you will learn:

Familiarity with various market research methods.
Learn the advantages and disadvantages of different methods.
Understanding when and how to use different methods.
Apply a framework to guide a market research project.
Learn qualitative methods such as interviews, focus groups, and ethnography.
Learn quantitative methods such as surveys and social media monitoring.
Acquire essential project management skills for effective management of research projects.
Learn how to use productive AI tools to help and improve work.

This course is suitable for people who:

Marketing and communications/public relations professionals.
Product managers.
Analysts.
Entrepreneurs.
People interested in working in research or data analysis.
People who want to improve their data literacy.

The Complete Market Research Bootcamp Course Details

Publisher: Udemy
Instructor: Stephen Tracy
Training level: Beginner to advanced
Training duration: 10 hours and 48 minutes
Number of lessons: 51

Course syllabus in 2025/2

Prerequisites for The Complete Market Research Bootcamp

No experience needed – but some knowledge of basic functions in Excel or Google Sheets will help
No paid software required – I teach you how to do everything with Excel / Google Sheets or free software

Udemy – The Complete Market Research Bootcamp 2023-6