Coursera – Strategic Business Analytics Specialization 2024-5

Coursera – Strategic Business Analytics Specialization 2024-5 Downloadly IRSpace

Apr 17, 2025 - 19:44 Updated: Aug 17, 2025 - 14:54

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Coursera – Strategic Business Analytics Specialization 2024-5

Strategic Business Analytics Specialization, This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains.
You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

What you’ll learn

Marketing Performance Measurement And Management
R Programming
Marketing Analytics
Presentation

Specificatoin of Strategic Business Analytics Specialization

Publisher : Coursera
Teacher : Arnaud De Bruyn
Language : English
Level : Expert
Number of Course : 4
Duration : 1 month at 10 hours a week

Content of Strategic Business Analytics Specialization

Strategic Business Analytics Specialization

Requirements

This Specialization is designed for graduate students and professional interested in practical applications of business analytics techniques and big data, with a good IT and statistical background. You’ll need a strong background in R and analytics to complete the coursework, and some experience with machine learning and SQL will also be useful