Coursera – Marketing Strategy Specialization 2024-3

Marketing Strategy Specialization, Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analyzing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan. In the final capstone project you will develop a Marketing Plan for a product or service.

What you’ll learn

• Marketing Plan
• Market Research
• Positioning (Marketing)
• Value Proposition

Specificatoin of Marketing Strategy Specialization

• Publisher : Coursera
• Teacher : Ignacio Gafo
• Language : English
• Level : Beginner
• Number of Course : 5
• Duration : 2 months at 10 hours a week

Content of Marketing Strategy Specialization

Requirements

• No prior experience required

Pictures

Sample Clip

Installation Guide

Extract the files and watch with your favorite player

Subtitle : English

Quality: 720p

Download Links

Market Research and Consumer Behavior

Download – 970 MB

Positioning What you need for a successful Marketing Strategy

Download – 885 MB

Marketing Mix Fundamentals

Download Part 1 – 1 GB

Download Part 2 – 788 MB

The Marketing Plan

Download Part 1 – 1 GB

Download Part 2 – 501 MB

Marketing Strategy Capstone Project

Download – 0.98 GB

File size

6.05 GB