The Great Courses – How to Turn Your Passion into Profit 2022-6

In How to Turn Your Passion into Profit, business expert Tara McMullin will guide you through the process of creating your own business. But this is not your typical “overnight success” course. In fact, as she leads you through the creative process of developing a business that you will enjoy running for years to come, Tara turns some commonly held ideas about entrepreneurship completely upside down. For example, you might think your first task would be to identify what you want to sell. Not so fast, Tara says. You think your goal should be to make as much money as possible, as quickly as possible? Think again. What about using social media to market your products on every available platform? Everyone knows that’s what you need to do these days, right? Maybe. But maybe not. Instead of rushing headlong into selling a product, Tara suggests you take a step back to ask what you want to get out of this business. Yes, you certainly want to make money. But as she explains, there are some more important basic questions to ask yourself. For example, what are the guiding principles you live by and how can they be incorporated into your new business? Do you become animated with excitement when talking to groups of people or do you prefer one-on-one communication? Do you want to develop a business that can be supported by your local community face to face or would you be more excited by international sales? With Tara’s guidance, your answers to these and other questions will lead you to the appropriate business model, and to the development of a successful, long-term endeavor you will enjoy.