Coursera – Management of Fashion and Luxury Companies 2024-12

Coursera – Management of Fashion and Luxury Companies 2024-12 Downloadly IRSpace

Apr 17, 2025 - 10:15 Updated: Apr 20, 2025 - 18:17

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Coursera – Management of Fashion and Luxury Companies 2024-12

Management of Fashion and Luxury Companies published by Coursera Online University. Learn how fashion and luxury companies work and understand their brands, products, retail and communication strategies. Journey through business models, international expansion and product categories with influential industry experts.

Adopting a case study approach, this course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. chic. To increase brand value by cultivating brand heritage while remaining fresh, relevant and contemporary in the global market. Topics such as the impact of new retail channels, new media channels and new trade diversions for the brand and emerging markets will be discussed in this course.

What you will learn in Management of Fashion and Luxury Companies:

What is fashion? What is luxury? Definition of competitive complex systems and business logic
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Style identity and the product development process: the role of heritage, style codes and iconic products in defining a seasonal collection
Image identity and the communication process: key activities, decision makers, the challenge of creating digital content for fashion and luxury brands
Retail identity and retail management: The customer experience across channels. The future of E-tailing fashion.
Final test