Coursera – Introduction to Personal Branding 2022-12

Introduction to Personal Branding published by Coursera Online University. Although the concept of personal branding is not new, questions about how to create a brand and, more importantly, what it means to maintain and inhabit that brand.

To coach Kimberly R. Join Barker as she provides a warm and supportive environment where learners are encouraged to intensively explore themselves to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will create a strong community where we provide encouragement and feedback and support each other as learners pursue their goal of building successful brands.

What you will learn in Introduction to Personal Branding:

• Understand both what personal branding means and what it means to inhabit their brand.
• Establish yourself on at least three social media platforms.
• Create a mission statement for their personal brand.
• Build a board for their brand.
• Learn the basics of digital security and reputation management.
• Create a system for ongoing brand maintenance.

Course Specifications

• Publisher: Coursera
• Instructors: Kimberley Barker, MLIS
• Language: English
• Level: Introductory
• institution/university: University of Virginia
• Number of Weeks: 5
• Duration: Approx. 7 hours to complete

Courses included:

Week 1

Introduction

Week 2

Building your Brand’s Infrastructure

Week 3

Establishing Your Brand’s Digital Home: A Guide to Claiming Your Parts of the Web

Week 4

Creating your Brand’s Maintenance Plan

Week 5

Your Online Identity: How reputation and digital privacy affect your Brand.

Pictures

Introduction to Personal Branding Introduction Video

Installation Guide

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Subtitle: English

Quality: 720p

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