Coursera – Marketing Analytics 2022-12
Coursera – Marketing Analytics 2022-12 Downloadly IRSpace
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Marketing Analytics published by Coursera Online University. Organizations large and small are inundated with data about consumer choices. But this wealth of information doesn’t always translate into better decisions. Knowing how to interpret the data is the challenge and marketers in particular are expected to increasingly use analytics to inform and justify their decisions.
Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can provide deep insight into customer preferences and trends that can be further leveraged for future marketing and business decisions. Developed at the University of Virginia’s Darden School of Business, this course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You will leave the course with a thorough understanding of how to use marketing analytics to predict results and systematically allocate resources.
What you will learn in Marketing Analytics:
- How to build and define brand architecture and how to measure the impact of marketing efforts on brand value over time
- How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives.
- How to design essential experiments to evaluate your marketing efforts and best invest your marketing dollars.
- How to set up regressions, interpret outputs, check for confounding effects and biases, and distinguish between economic and statistical significance.
Course Specifications
Publisher: Coursera
Instructors: Rajkumar Venkatesan
Language: English
Level: Beginner
institution/university: University of Virginia
Number of Courses: 5
Duration: 16 hours
Courses included:
Week 1
Leveraging User Generated Content
Week 2
Metrics for Measuring Brand Assets
Week 3
Customer Lifetime Value
Week 4
Marketing Experiments
Week 5
Regression Basics
Marketing Analytics Prerequisites
None
Pictures
Marketing Analytics Introduction Video
Installation Guide
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English subtitle
Quality: 720p
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Size
1 GB
