Coursera – Viral Marketing and How to Craft Contagious Content 2022-6

Viral Marketing and How to Craft Contagious Content is a viral marketing and contagious content training course published by Coursera specialized academy. During the course of this training course, various questions will be answered such as the following questions and your mental default towards content production and content marketing will change completely:

• What is the reason for the popularity of some trends and the failure of 90% of the remaining trends?
• What is the reason for the high success and sales of some products and the major failure of other products?
• Why do some business ideas succeed and others fail?
• What is the basic idea behind viral marketing?
• And …

The principles taught in this course are universal and you can use them in the process of marketing and marketing different ideas, brands and products. This course is prepared by university professor and popular author Jonah Berger and contains very valuable tips. Jonah Berger is the author of the popular book Contagious: Why Things Catch On, and will explain successful marketing strategies, especially viral marketing, during this course.

What you will learn in Viral Marketing and How to Craft Contagious Content

• Virtual networks and their application in viral marketing
• Viral marketing and its basic principles
• Different marketing strategies
• Build exciting and popular ideas
• Increasing spheres of influence on various social networks and word of mouth marketing
• And …

Course Specifications

Publisher: Coursera
Instructors: Jonah Berger
Language: English
Level: Beginner
Institution/university: University of Pennsylvania
Number of Weeks: 4
Duration: Approximately 4 hours

Course Topics:

Week 1

What Makes Ideas Sticky?

Week 2

How Social Influence Shapes Behavior

Week 3

The Power of Word of Mouth

Week 4

Social Networks

Viral Marketing and How to Craft Contagious Content Prerequisites

Pictures

Viral Marketing and How to Craft Contagious Content Sample Video

Installation Guide

After Extract, watch with your favorite Player.

English subtitle

Quality: 720p

Download Links

Download Course – 631 MB

Size

631 MB