Coursera – The Strategy of Content Marketing 2022-6

The Strategy of Content Marketing is a training course on content strategies published by Coursera specialized academy. This course is a joint product of the Copyblogger Institute and the University of California, Davis, and contains valuable material. During this period, the main and effective strategies used by various companies to attract the attention of customers and users are considered.

Among the most important topics of this course are content management, content, advertising copywriting, important and basic content strategies and techniques, development, organization and implementation of various content strategies, etc.

What you will learn in The Strategy of Content Marketing

• content management
• Content marketing
• Copywriting
• Important and basic content marketing strategies and techniques
• Develop, organize and implement various content marketing strategies
• Analyze and measure the impact of different content marketing strategies
• Techniques for writing and writing interesting and readable posts and content
• Working with strategic frameworks in the field of writing and blogging
• Branding and building a personal brand
• And …

Course Specifications

Publisher: Coursera
Instructors: Sonia Simone
Language: English
Level: Intermediate
Institution/university: University of California, Davis
Number of Weeks: 5
Duration: Approximately 19 hours

Course Topics:

Week 1

The Content Marketing Ecosystem

Week 2

The Strategic Context (The 7A Framework)

Week 3

Mapping the Journey: Crafting a Content Marketing Strategy

Week 4

The Strategic Types of Content

Week 5

Managing Your Content

The Strategy of Content Marketing Prerequisites

Pictures

The Strategy of Content Marketing Sample Video

Installation Guide

After Extract, watch with your favorite Player.

English subtitle

Quality: 720p

Download Links

Download Course – 1 GB

Size

1 GB