Coursera – Design-Led Strategy: Design thinking for business strategy and entrepreneurship 2022-12

Design-Led Strategy: Design thinking for business strategy and entrepreneurship Course Design Strategy: Design thinking for business strategy and entrepreneurship is published by Coursera Online University.

This course is for entrepreneurial managers looking for the tools and techniques to introduce exciting and innovative products or services to market quickly and with quality customer insights. It is applicable to a wide range of organizations from small to medium enterprises to enterprises and across a wide range of industry sectors. The problem that this course helps to solve is the continuous pressure of managers to innovate and introduce new products and services for their customers. However, many creative ideas get “stuck” in the boardroom or are subject to intra-organizational tensions or groupthink. This course provides methodologies to overcome these challenges.

We build on the widely recognized concept of design thinking, but update it and apply it to advance business strategy and entrepreneurship. Over five weeks, you’ll learn what “design strategy” is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business or introduce breakthrough ideas. We will also provide an exclusive and in-depth look at the application and practical impact of these strategies at one of Australia’s newest and most innovative financial institutions, UBank, and global reinsurance giant, Swiss Re. Through conversations with senior executive leadership teams, including the CEO of UBank, we will explore how they have embedded innovation through design thinking. By the end of this course, you’ll have a set of tools to inform product design and development for your startup, or expand the product roadmap of an established organization.

What you will learn in Design-Led Strategy: Design thinking for business strategy and entrepreneurship:

• What is a design-oriented strategy?
• An introduction to corporate strategy
• The stories of Ubank and Swiss Re
• Initial market research and problem statement definition
• Product prototyping and ideation
• Design leadership strategy in practice: corporate case studies
• Build real products using design strategy principles
• And …

Course Specifications

• Publisher: Coursera
• Instructors: Eric Knight
• Language: English
• Level: Intermediate
• institution/university: The University of Sydney
• Number of Weeks: 5
• Duration: Approx. 20 hours to complete

Courses included:

Week 1

What is design-led strategy?

Week 2

Primary market research and problem statement definition

Week 3

Prototyping and product ideation

Week 4

Design-led strategy in practice: Corporate case studies

Week 5

Course wrap-up

Pictures

Design-Led Strategy: Design thinking for business strategy and entrepreneurship Introduction Video

Installation Guide

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Subtitle: English

Quality: 720p

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Download Course – 706 MB

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706 MB