Udemy – Marketing Analytics: Forecasting Models with Excel 2023-8

Marketing Analytics: Forecasting Models with Excel is a training course on analyzing marketing campaigns and making predictive models with Excel software, published by Udemy Company. Predictive models and time series analysis are two very important tools for predicting a company’s future and sales situation. The data generated by these models and forecasts can be used in various business decisions such as production planning, inventory management, manpower planning, customer demand forecasting, etc., and can help you make decisions. Accurate and calculated help. During the course of this training course, you will become familiar with a variety of models such as simple linear regression, multiple regression, relative to moving average, Holt-Winters model, bass diffusion model and applications of each.

Each of these models and strategies has been used in specific companies and industries and its good performance has been largely confirmed. Predicting future market conditions and following the tastes and rhythms of customers’ purchases is one of the most important tasks of financial managers and decision makers of manufacturing and economic enterprises. Seeing different patterns in time series and predicting the future based on information models can help business owners in making decisions and developing principled strategies. Your main tool is to implement different models and perform calculations in Excel software. In this training course, you will work with advanced and modern Excel capabilities such as Solver and you will learn very valuable points.

What you will learn in Marketing Analytics: Forecasting Models with Excel

• Work with solver tools to develop predictive models
• Estimate sales trends based on various factors such as seasonal and temporal factors
• Familiarity with a variety of usable models such as simple linear regression and multiple regression
• Sales forecast in the coming months with a moving average forecast (Ratio to Moving Average forecasting)
• Forecast the future of the market using dynamic trend lines and seasonal indicators
• Predict sales of new products without any operational data!
• Draw an S or S-Curve curve to predict sales of the company’s new products
• Different methods of collecting and processing basic information
• Transform data into operational plans and use them in future decisions and planning

Course specifications

Publisher: Udemy
Instructors: Start-Tech Academy
Language: English
Level: Introductory to Advanced
Number of Lessons: 52
Duration: 6 hours and 13 minutes

Course topics

Marketing Analytics: Forecasting Models with Excel Prerequisites

You will need a PC with any version of Excel installed in it

Basic understanding of Excel operations like opening, closing and saving a file

Pictures

Marketing Analytics: Forecasting Models with Excel Introduction Video

Installation guide

After Extract, watch with your favorite Player.

English subtitle

Quality: 720p

The version of 2023/8 compared to 2021/11 has reduced the number of 3 lessons and the duration of 38 minutes.

Download Links

Download Part 1 – 1 GB

Download Part 2 – 1 GB

Download Part 3 – 291 MB

Size

2.2 GB